The 1950’s pot-shaped tractors of Gevalia in Gävle, Sweden. This is sort of like the Oscar Meyer Weinermobile, but with coffee. The caffeinated car was a promotional vehicle for Gevalia Coffee in the 1950s.
Founded in Sweden in 1853, today, Gevalia is the largest coffee roaster in all of Scandinavia. It is a worldwide company, you can buy their coffee and k-cups at places like Walmart. But when the company first started, they sold their coffee directly to customers through home delivery. That’s a concept that was way ahead of its time. Wouldn’t it be great is the coffee truck stopped by your house every morning to hand you a steaming cup of Joe?
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